Empowering Self-Service Community Creation
Client — Commonwealth
Sector — Web3 Social
Role — Product Design Lead
Project Timeline — 1 month
Context
In the realm of Web3 Social, Commonwealth stands as a decentralized governance tool, facilitating seamless interaction among blockchain communities. Serving as a forum akin to platforms like Reddit, it enables decentralized organizations to set rules and engage effectively.
As the Product Design Lead, I was tasked with streamlining the community creation experience within a tight timeframe of one month.
Personas
The project commenced with a meticulous exploration of user personas, particularly focusing on administrators. These personas emerged as tech-savvy individuals, predominantly young men, well-versed in Web3.0 and highly motivated. Their proficiency and value within the platform demanded a tailored approach to product enhancement.
Competitors
In navigating the competitive landscape, we delved into the convergence of social media, SaaS, and fintech within the blockchain domain. This analysis shed light on the distinct challenges and opportunities inherent in this space, distinguishing between social and financial motivators.
Solution
Subsequently, the solution was crafted, emphasizing a streamlined onboarding process. This entailed simplifying decision-making, employing clear language, and providing step-by-step guidance to users. Community chain selection and wallet assignment for admins were streamlined, while the introduction of the Community Stake feature sought to add depth to user engagement.
Usability Testing
User testing played a pivotal role in validating our design decisions. Engaging first-time users, we gauged prototype interaction through video recordings and questionnaires. Positive feedback underscored the simplicity and clarity of the onboarding process, while areas of confusion were noted regarding the understanding of complex features.
Implementation
Upon implementation, the project exceeded expectations. Development was completed ahead of schedule, breaking a cycle of undelivered products. We met and surpassed community creation goals, with users expressing satisfaction and appreciation for the streamlined experience.
Key Learnings
In reflection, key learnings emerged. Prioritizing top-of-funnel issues and focusing on enhancing the end-to-end journey were identified as critical areas for future improvement. This project serves as a testament to the power of strategic design decisions and user-centric solutions in driving success within the Web3 Social sector.